This week we are going to learn how you can give away free stuff to sell stuff to people.
I use this business model. Like so many others, it is something that you can incorporate into your business to make money.
It will work whether you sell products or services, you can use this as a marketing strategy that will bring clients to your door.
When you give away free stuff to sell stuff, it does a couple of things for your business. First it shows that it shows your potential clients that you are an expert in your field.
Secondly, it allows you to get people to give you their contact information such as an email address.
Email marketing is one of the best ways to sell products and services today. The larger your email list in your target market, the more you’ll be able to sell.
This also gives you a list of people to up sell on your original product or service, along with cross-selling into other things you offer.
You should start your relationship with your prospect by giving them free high-quality information. In the back of their mind they will think that they should buy from you too.
WHY GIVE AWAY FREE STUFF TO SELL STUFF?
Are you as excited as I am to learn how to give away free stuff to sell stuff? Now I’m going to teach you how…
Why would you decide to give away free stuff to sell stuff in the first place?
It is because it will come back to you 100-fold.
Seemingly, so many people on the Internet today want free stuff and don’t want to pay for it.
They want a lot of free things that improve their life or how to be successful in business. They want to make a fortune without having to invest anything.
The gurus on YouTube play into this by flashing wads of cash, big houses, fancy cars, and seemingly have everything in life that they could ever dream of.
Then they tell this poor soul that they too can have this if they spend only $99 on the secret system.
It’s a magic pill mentality.
These people that are looking for the quick fix are not true entrepreneurs like you and I though.
True entrepreneurs are to be had… many people out there want free stuff to get some good ideas. They will go on to buy more information if they find the free stuff valuable.
An old adage goes something like… nothing in life is free, and people know that.
Sure, you will have some people that never buy stuff, and that’s okay
If you give away the right free stuff to the right people, they will invest money with you to get more.
REAL LIFE PRODUCTS AND SERVICES
So, what can you give away to turn into sales?
I’m going to give you two examples that you can find on YouTube right now that are doing this. One is products and the other is a service.
If you go to YouTube, you can search for a guy named James Stauffer whose channel is “Stauffer Garage”.
YouTube Link: Stauffer Garage
On his videos he shows you how to do basic repairs to vehicles, restore the paint, and detailing the inside of the cars.
His videos are full of great ways to do all these things using simple handheld tools that everyone has access to. He uses off the shelf products that are not too expensive.
He provides such great information and details on what he does that many people watch everything he puts out. He also gets a lot of subscribers.
Through his videos he sells the tools that he uses and generates a good income from doing so.
Another guy that gives away free stuff to sell his services is Ben Heath. He is a guy in the United Kingdom that is a master with Facebook ads.
YouTube Link: Ben Heath
He creates videos that teaches you how to make Facebook ads that get people to click on your ad and buy your products.
One of his videos is a complete walkthrough of how he sets up his landing page. He shows how he creates an ad for it and how he uses Facebook ads. He uses this ad as a lead generator for his services.
He sells a lot of services to people that need help with their Facebook advertising. He has created an advanced course on how to launch a successful Facebook ad campaign.
PEOPLE WANT TO BUY FROM YOU
It does not matter what type of product or service you sell; you can create free stuff to sell stuff.
I was listening to a podcast the other day. The interviewer was talking to a guy that loved to write blogs and books.
For two years he wrote his blog and charged nothing for anything he was putting out there. One day one of the people that read his stuff sent him an email.
It basically said that he had created so much free good stuff. The guy wondered why the blogger had not created anything to sell.
He told this guy that he would be more than happy to pay him for it.
This guy went from working a 9 to 5 that he was making $36,000 a year at to making $150,000 a year through his blogs and books while he was still working at his job.
He finally realized he could stop his 9 to 5 and work on his blog and new books full-time.
Gary Vaynerchuk is a very prominent online figure. He has said that you should create three free things to one thing that you sell and he makes millions.
I’ve also read that you should give away your best stuff. People will flock to you with their pocketbooks open if you do.
ADDED BENEFITS OF GIVING AWAY FREE STUFF TO SELL STUFF
An added benefit to giving away free stuff is that it allows you to test out things. You can check out things you want to monetize and get feedback on those things.
You can create the information and throw it out there to your audience. They will tell you what they think about it.
If they like what you are putting out, you can dive into it even deeper into it. You can make it into a sellable product or service.
When it doesn’t go over too well than you can scrap the idea and move onto the next thing.
WHAT YOU NEED TO DO
The first thing that you need to do is figure out what you want to sell. Reverse engineer it from there to find your free stuff to sell stuff.
You want to take people from being a cold lead to being a purchasing client.
You can do this easily if you look at it from the right angle.
Look also at ways to monetize what you are giving away.
Find products or services that allow you to duplicate the system so you can branch out into other things.
When I started my business that is creating training courses, this is what I did.
I wanted to sell home-based and online business coaching and consulting services.
On top of that I created advanced courses for each of the courses I put together that would sell.
BUSTING THE AFFILIATE LINK MYTH
Beyond that, I found affiliate programs that fit into my niche. I could add those to my courses, blog, website, and even here on this blog. This could generate a side income for me doing exactly what I was going to do anyway.
Getting affiliate links took no more effort than I was going to originally put in beyond setting up affiliate accounts.
Getting the links where I was going to put in the web addresses was easy to do.
Many people think you should wait until you establish yourself to start using affiliate links. I think that is rubbish.
If you are going to link to a website for a tool or resource that you are promoting, why not use an affiliate link to get them there instead.
Sure, you won’t make much in the beginning as you are establishing yourself, but you’ll make some.
Once you start becoming known, people will go back to watch your old videos, read your old blogs, or listen to your old podcasts.
You could be setting the seeds today for things you can make income from down the road.
From there, I developed my website, blog, podcast, and Instagram account. These are all places to promote my free courses. I threw out a ton of great content that people could see.
The purpose of all these things was to draw people into a place that they would buy from me.
It was done in the context though that I wanted to provide my audience with real and valuable information. I wanted to build my credibility and truly help them.
This is why you read my blog…
I also approach it from a place that I do not expect anyone to buy from me. At the same time, I hope that everyone does.
You can see this system active by going to my landing page at mcfallri.com/onlmktcrs
Check it out and go through my stuff to figure yours out.
YOUR NEXT STEPS
So, when you set out to create your business, if you use this model, start with what you want to sell.
Define from there what you want to give away to people to get them interested in your products or services.
Like James Stauffer of Stauffer’s Garage that sells tools people uses to detail cars. He provides great videos on how to detail a car completely inside out.
Or Ben Heath who teaches people how to create landing pages, and create awesome Facebook ads. This helps him promote his online marketing services.
Or even my business that is giving away free training courses. I want to help people get started in their own home-based and online businesses. This promotes my advanced courses and coaching services.
You don’t want to stop reverse engineering at the free stuff to sell stuff.
Also, reverse engineer how you are going to sell and market to your niche market. Always be thinking about the next thing you can up sell to those people.
If you would like a copy of my business model, shoot me an email to [email protected] Put business model in the subject line.
I’ll send you over a copy of my diagram that lays it all out.
Hopefully you now have a good idea of how to give away free stuff to sell stuff.
THIS WILL WORK FOR ANY BUSINESS
You can do this with any business. Take a step back from thinking that everything you put together you need to sell.
Think instead of what can you produce that leads people to buy from you. You can build a thriving business.
Beyond this, you can build a strong business model. After you do it the first time and start making money, duplicate that business model to make more money.
This is how you grow your business using this business model.
To start doing your own business this way, create the stuff you want to sell.
Start reverse engineering it and determine what you can give away. You will have enough good content that you can create videos, blogs, podcasts, or courses that you grab people’s attention.
Determine where and how you are going to market it to your niche market.
This can be through social media, emails, landing pages, blogs, videos, or podcasts
Then create what you need to market on the mediums you choose.
MAPPING IT OUT
My biggest suggestion is to get out a piece of paper and map it all out. You will see the big picture.
This will also give you chances to see other things that you can up sell or other places that you can market.
Again, if you want to see mine and get a great idea of what this map looks like, shoot me an email to [email protected]. Put business model in the subject line.
Once you have the product or service that you want to sell, create the free give away stuff.
Setup your website, landing page, blog, podcast, and social media accounts to market to your audience.
You can also set up your affiliate accounts to put links everywhere you can.
Then start selling your products or services.
As I have said a couple of times, make your system duplicatable.
Wash, rinse, and repeat this as many times as you want to give away free stuff to sell stuff.
The next time you do it with a new product or service will be much easier than the first time. You’ll have experience, and you can reuse many of the things you created the first time.
If you follow this business model, you can expect to be making money within the first three to six months.
It took me about six months to create my first course. I also created content for the blog and podcast, and Instagram post content.
If I had been working on it full-time it would have probably taken me a month to get everything together. I was working in my 9 to 5 and doing the business on the side.
So, how quickly you can get everything done depends on you and your situation but this business model can lead to your success.
Giving away free stuff to sell stuff is a great business model and you can start today.
|Disclosure: Bear in mind that some of the links in this post are affiliate links and if you go through them to make a purchase I will earn a commission. Keep in mind that I link these companies and their products because of their quality and not because of the commission I receive from your purchases. The decision is yours, and whether or not you decide to buy something is completely up to you.|
Did you know we also have a podcast if you would rather listen to this great stuff?
Go to mcfallri.com/podcast and you can listen to our show.
You can listen on a computer, phone, or tablet right from our website.